Our team collaborated with EB DENIM to reimagine their storefront using an upgraded Shopify 2.0 theme. We focused on a refined, modern aesthetic that seamlessly showcases their upcycled denim collections while providing a smoother user journey from homepage to checkout.

Beyond design, we analyzed on-site behavior to identify friction points and optimized every step of the purchasing process. From strategic calls-to-action to intuitive product categorization, each detail was crafted to increase engagement and bolster conversion rates.